
MaxMara
Creative direction, production and post-production by us
A celebration shaped by symbolism and color. The project draws on the visual language of Chinese New Year - red, light and renewal - translating traditional elements into a contemporary photographic narrative.
The model, dressed entirely in red garments, embodies the spirit of the celebration: energy, prosperity and new beginnings. Through controlled compositions and luminous contrasts, the color becomes the central visual thread, linking cultural symbolism with the elegance of the collection.


The images balance tradition and modernity, positioning the product within a moment that speaks of hope, transformation and the start of a new cycle.

© Year Pop•Korn Films
Milano
Human Nest
Via Piero della Francesca, 10
20154 Milano
Correggio
Via Munari, 16
42015 Correggio RE