
MaxMara
Direction and post-production by us
A study on the making of the MaxMara bag, where craftsmanship, precision and expertise become the true protagonists.


This reduction transformed the process into a visual ritual, elevating the product from object to artwork as it gradually took shape and meaning.

Shot inside a cluttered garage, the environment was radically simplified: we stripped the space back to an essential, clean and neutral set, allowing only the fundamental elements to remain in frame, hands, leather and working tools.

© Year Pop•Korn Films
Milano
Human Nest
Via Piero della Francesca, 10
20154 Milano
Correggio
Via Munari, 16
42015 Correggio RE