
MaxMara
Creative direction, production and post-production by us
Photographer Luca Soncini
Volumes and close-up details become the visual language, transforming a functional garment into a statement of contemporary ease.
The imagery centers on the tactile softness of a teddy-style winter jacket, using muted tones and natural light to evoke comfort and resilience.

© Year Pop•Korn Films
Milano
Human Nest
Via Piero della Francesca, 10
20154 Milano
Correggio
Via Munari, 16
42015 Correggio RE