
MaxMara
Creative direction, direction, production and post-production by us
A solitary presence moving through space, where architecture and object mirror each other in lines, volumes and silence. The iconic whitney bag emerges not as an accessory, but as a sculptural element, a point of balance between structure and fluidity.

The film captures the instant in which design becomes gesture: when material, light and movement align to reveal a quiet yet assertive elegance. Each frame isolates form and proportion, allowing the product to exist as both function and artwork.

© Year Pop•Korn Films
Milano
Human Nest
Via Piero della Francesca, 10
20154 Milano
Correggio
Via Munari, 16
42015 Correggio RE