
PVH
Creative direction, Direction and post-production by us
This project was built around a real exchange. Popkorn chose a stripped-back approach that keeps the focus on Matteo Ward, founder of Wrad Living, and what he stands for.

The camera listens more than it speaks. The narrative is driven by content, giving space to ideas about responsibility, sustainability and the role of fashion today. The strength of the film lies in its clarity and credibility.

© Year Pop•Korn Films
Milano
Human Nest
Via Piero della Francesca, 10
20154 Milano
Correggio
Via Munari, 16
42015 Correggio RE