
RoyRogers
Direction and post-production by us
Photographer Federico Sorrentino
Embracing the brand’s heritage, Popkorn approached the brief through a contemporary and grounded lens, focusing on authenticity over artifice.
Natural light, open spaces and unforced presence define this visual story, where denim is portrayed as part of a lived experience.


The narrative follows a spontaneous rhythm, letting texture, movement and character emerge with ease.

© Year Pop•Korn Films
Milano
Human Nest
Via Piero della Francesca, 10
20154 Milano
Correggio
Via Munari, 16
42015 Correggio RE